moritscls.
Moritz Affolter, founder of Moritscls

Does recommend your business?

You can’t win the deals you’re never considered for.

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Matt Leitz · BotbuildersOriginal

Get found. Turn leads into clients.

Organic Chatbot Ranking

Get found when your ideal customer asks AI.

When someone asks ChatGPT or another AI assistant for a business like yours, I help your business become part of the answer. We focus on the services, customers and markets you actually want.

  • Know where you’re missing out

    Review the questions buyers ask, see which businesses appear, and agree on the gaps worth fixing first.

  • Make your offer easier to choose

    Sharpen your service pages, audience fit and client proof so buyers can quickly understand why they should contact you.

  • Answer the questions before the enquiry

    Create useful comparisons, FAQs and service content that address the doubts holding your next client back.

  • Get the improvements implemented

    Improve crawler access, page structure, internal links and relevant public information, then review progress against the same buyer questions.

Why it matters & what’s included ↗Start my free ChatGPT check

Funnel building

Turn new enquiries into people ready to talk.

Clicks from AI search or Meta ads should lead somewhere. I build the pages, email sequences and automations that capture interest, qualify leads and prepare them for a sales call.

  • The whole customer journey

    Plan what happens after the click: the opt-in, the first email, qualification, preparation, and booking.

  • Opt-in pages and lead magnets

    Build focused pages, useful offers, short forms, and a clear confirmation experience.

  • Email sequences that prepare leads

    Welcome new contacts, answer objections, share proof, and help them decide whether your offer fits.

  • Automations and qualification

    Connect forms, CRM, lead routing, follow-up, and booking so the right context reaches the right place.

Why it matters & what’s included ↗Get in contact

Creative Meta ads

Reach the people your offer is made for.

Creative Meta ads give you another source of relevant prospects. I build concepts, copy and scripts around the customer you want, then connect the ad to the funnel that follows.

  • Audience and offer research

    Find the desires, objections, and language that should shape your creative.

  • Distinct angles, hooks, and scripts

    Build genuinely different concepts around why someone would choose your offer.

  • Production-ready direction

    Deliver copy, storyboards, and practical briefs that make the ideas straightforward to produce.

  • A clear creative testing plan

    Define what each concept tests and connect the ad message to the page and funnel that follow.

Why it matters & what’s included ↗Get in contact

Get your AI visibility audit
and a concrete action plan.

Help ChatGPT understand who you are and who you help, so more of your ideal customers can find you.

Get my free audit & plan Free 15-minute call. Three specific actions for your business.